DL Vision · Golf
Clubs and courses already hosting weddings and corporate events, assessed the way a luxury venue is assessed.
The questions
The number nobody has quoted you
A private estate down the road charges a substantial site fee for grounds that are, honestly, less remarkable than your eighteenth at six o'clock in September. It charges for the place. The catering is somebody else's business.
Most clubs do the opposite. They set a modest room rental, or waive it against a food and beverage minimum, and hand over the property for free.
You price your event space like a club. We price it like a venue.
Two kinds of club
Private and member-owned
Demand is not the constraint. Member sentiment is. The question is how to earn materially more from a limited number of events rather than how to host more of them, and how to give the board something defensible to stand behind.
Daily-fee, semi-private and resort
Rate and positioning are the constraint. The question is what the property can command, which dates are worth selling, and how to fill shoulder season with revenue the tee sheet was never going to produce.
What we look at
The same ones we use on the private estates we represent, adapted to how a club actually earns.
A recommended venue fee, benchmarked against what estates and private properties collect in your market for grounds that frequently cannot match yours.
Venue fee, food and beverage margin, course revenue, and the displacement most clubs never calculate: the tee sheet revenue a closure or block actually costs you. Some events earn far more than you think. A few earn nothing.
Arrival and bag drop, locker rooms, restrooms, terrace furniture, chairs and linen, staff presentation, the tour, the photography, the collateral. The small things that separate a club that hosts weddings from a property planners recommend.
Response time, tour quality, proposals, follow-up, and the lost business you never hear an explanation for. We find where in the funnel the revenue leaves.
Which dates should be sold, which should be protected, and what shoulder season could carry. For member clubs, a framework for how many events and on what terms, so the conversation with the board is a plan rather than an argument.
Clubs host corporate golf all season and rarely convert those relationships into meetings, retreats and holiday parties. It is the shortest distance to new revenue on this list.
Who is telling you this
Distinct Locations represents private estates, vineyards and ranches to the luxury event market. We negotiate the agreements, so we know what these properties charge and what they collect.
Before that, twenty-eight years as Director of Golf at a Forbes Five-Star property. We know what a club can and cannot do on a Saturday in June, and we know what the standard looks like at the top.
We have run the operation. We are not guessing at it.
Three levels
Every level delivers a written report thirty days after the visit, walked through with you in full. What changes is the depth of the analysis and how long we stay involved afterward.
Level 1
For a club that wants a straight answer before committing to anything.
What the property should command, where it stands in the market, and the handful of things standing between it and the events it should be winning.
Level 2
For a club ready to change how it sells events, not just what it charges.
The full evaluation. Contribution modeled by event type, benchmarking against comparable properties, review by working event planners, and a plan in priority order with costs attached.
Level 3
For a club taking this to a board or an ownership group.
The full business case. What an event program earns against what it displaces, what it costs to get there, and a presentation prepared for the people who approve it. Then we stay involved while the work gets done.
Not sure which one fits? Tell us about the club and we will tell you which level it needs.
Start here
Twenty minutes. We will tell you whether there is real money in this for your club before you spend anything on it.
Club Inquiry
Share a few details and we will follow up personally to arrange a private conversation. Every submission is treated confidentially.
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